Super Bowl viewers were given a tease on Sunday by Hulu’s dark advertisement for Season 3 of “The Handmaid’s Tale.”
The commercial for the series, which is based on Margaret Atwood’s novel, is a play on President Ronald Reagan’s 1984 re-election ad known as “Morning in America.”
“Today, more women will go to work than ever before in our country’s history,” a voice-over says as the commercial shows crowds of handmaids getting ready for work. The scene, which starts out in an eerily optimistic light, mimics Reagan’s ad.
The commercial shows a scene depicting the Washington Monument as a giant cross, with “WAKE UP AMERICA. MORNING’S OVER.” spelled across the screen in large red letters.
“Handmaid” executive producer Warren Littlefield has said that the theme of Season 3 is “blessed be the fight. Meanwhile, Hulu released a statement to The Wall Street Journal that the commercial reflects the series’ goal of showing the relationship between people with power and people without it, “which happens to reflect conversations taking place in today’s environment.”
Editorial credit: Kathy Hutchins / Shutterstock.com